Head of Marketing

Join us as Head of Marketing and lead our marketing efforts with creativity and data-driven thinking.

In this role, you’ll manage everything from strategy to execution — running campaigns, improving content, and helping our brand stand out. You’ll work with a team of freelancers, lead multi-channel marketing activities, and use real results to keep improving our approach.

Key responsibilities:

Project management & Execution

• Design, implement, and manage the content hub, lead funnel, and event production
• Coordinate video, blog, podcast, and social content production
• Oversee freelancers (video editor, copywriter, designer, podcast editor, PR/SEO, etc.)
• Ensure the achievement of Marketing department KPIs

Campaign & Channel management

• Run multi-channel campaigns across LinkedIn, YouTube, TikTok, email, and PR
• Set up and optimize email nurturing flows and demo-request funnels
• Work with the internal sales team to hand off qualified leads

Measurement & Reporting

• Build and maintain a KPI dashboard (GA4 + Looker Studio / Sheets)
• Monitor CPL, CPD, demo conversion rates, and pipeline impact
• Continuously optimize content, CTAs, and campaigns based on data

Brand differentiation

• Ensure YB’s unique value is communicated clearly across all channels
• Collect qualitative feedback to refine positioning

Required qualifications and experience:

• 5+ years of marketing project or campaign management experience in B2B SaaS.
• Experience working in a startup environment.
• Strong experience managing freelancers, vendors, or cross-functional teams.
• Proven track record of generating and converting leads through content marketing.
• Proficiency with tools such as GA4, Looker Studio, Pipedrive, and LinkedIn Ads.
• Ability to manage multiple priorities, meet deadlines, and report results clearly.
• Fluent in English.

Benefits & Perks:

• Full-time remote or office-based role.
• Competitive compensation package.
• Learning & Development support for your growth.
• Paid annual leave and sick leave.
• Company events and celebrations online/offline.
• Anniversary and birthday gifts for employees.
• Career growth opportunities.
• Work in a supportive and inclusive environment that values teamwork and open communication.

What to expect from our recruitment process:

• Email from HR
• First interview with HR
• Second interview with the Global Head of Business Development
• Final interview with top management

Who we are:

Your Bourse is a global company specializing in providing a comprehensive Platform-as-a-Service solution for FX, CFD, and crypto liquidity management, data analytics, reporting, and risk management. Our goal is to empower companies of all sizes and capacities, offering them the tools and technologies needed to thrive in the financial industry.

One of the key strengths of Your Bourse is our flexible and competitive pricing policy, along with bespoke packages tailored to individual requirements. We believe that every company should have the opportunity to benefit from our innovative tools and solutions in a way that suits their specific needs and objectives.

By partnering with Your Bourse, brokers gain access to liquidity from leading providers, enabling them to offer their clients a diverse and competitive trading environment. Additionally, our hosting services in Equinix data centers ensure reliable connectivity and lightning-fast execution.

At Your Bourse, we prioritize the growth and development of our team. We foster a motivating and goal-oriented environment where individuals have ample opportunities to learn and excel in their roles. We believe that by empowering our employees, we can collectively achieve great things.

If you are driven, motivated, and have a clear goal in mind, Your Bourse is the place where you can thrive and accomplish remarkable milestones. Join us on this exciting journey and unlock your full potential.